IECISA organizes a new edition of the Travel IT to discuss about the current situation of the tourism sector.
The tourism sector has been undergoing some changes for some time now. Right now, people perceive everything related to hotels, traveling and leisure in general, in a totally different way from how they used to, and technology is one of the main causes of this change.
With this event, IECISA wants to set up a discussion forum to debate about how the rules are changing in a complex environment in which everyone has specialized functions, different industries blend together, and one might find themselves collaborating with competitors and vice versa overnight.
Time | Activity / Participant |
---|---|
09:30 | Reception of attendees |
10:00 | Introduction José Aracil. Director of Enterprise Production & Services. IECISA |
10:10 | Digital Strategy for Exponential Organizations Gonzalo Gómez. Director of Strategy and Marketing. IECISA |
10:30 | New Vision IECISA: Hospitality, Travel & Leisure Antonio Carmona. Director of Levante and Balearic Islands. Head of Hospitality, Travel & Leisure. IECISA |
10:50 | Round Table. Focus on the customer: Adapt to the client, increase the value Digital adaptation to the client as the core element, allows companies to improve their competitivity, sustainability and customer loyalty, and thus improving their results. Customer-oriented services, pre and post-service adaptation or integral management of the client’s digital fingerprint are the focuses of this round table. Speakers: Cristina de Andrés. Customer Experience Director. Barceló Hotel Group Pello Meaurio. Director of Customer Experience. Ávoris Mateo Ramón. CIO. Grupo Piñero Moderator: Raúl de Diego. Head of Sales Engineering for Hospitality & Travel. Oracle |
11:40 | Coffe Break |
12:10 | Round Table. Road to digital capacity of the organizations >The development of the digital capacity of organizations, in their internal and external processes is the key to improve the productivity in the value chain. Predictive monitorization, automation, integration with digital external ecosystems, security and technical and administrative reliability are some examples of the increasing use of end to end digital value chains. Speakers: Antonio Díaz. SAP Cloud Strategy. IECISA Miguel Reynés. CIO. RIU Hotels & Resorts Domingo Santana. CIO. Lopesan Hotel Group Moderator: Cristina Ricaurte. Director of Innovation and Solutions. SAP |
13:00 | Round Table. Transforming with new means The introduction of new means, tools and innovations perceived by clients are points of difference between products and brands for the end customer. In addition to their business impact, these elements are often indicative of an organization’s transformation processes. Speakers: José Carlos Díaz Lacaci. CDO. Globalia Carlos Fernández. CIO. Viajes El Corte Inglés Alu Rodríguez. Senior VP Business Transformation. NH Hotel Group Moderator: Ignasi Olivé. CEO & Founder. REVO Systems |
13:50 | Wrap up Javier Corella. Marketing Director. IECISA |
14:00 | Museum Visit |
14:45 | Lunch |